AEO Specialists
getting you found in search and AI generated answers!
While traditional SEO focuses on improving your rankings in search engine results pages (SERPs), AEO goes a step further by optimising your content to become the answer itself. Instead of simply appearing as one of many blue links, AEO aims to have your content displayed prominently in featured snippets, knowledge panels, and voice search responses.
AEO, or Answer Engine Optimisation, is the practice of structuring and presenting your content so it can be surfaced as a direct answer in search results, voice assistants, and AI-powered tools.
When users ask questions aloud to devices like Alexa, Siri, or Google Assistant, they often hear a single, direct answer. AEO prepares your content to be selected for these voice responses.
These are the highlighted boxes at the top of Google’s results that display concise answers to user queries. AEO focuses on formatting and structuring content so it’s eligible for these high-visibility placements.
As generative AI tools (like ChatGPT, Gemini, and CoPilot) become part of everyday search, AEO helps ensure your content is structured in a way that these systems can easily retrieve and cite it in their responses.
Our AEO process is designed to make your content the preferred answer across search engines, voice assistants, and AI-powered tools. Here’s how we approach it:
We identify the questions your audience is asking and where your current content may be falling short. This helps us prioritise the queries most likely to drive qualified traffic and visibility.
We create or adapt content specifically to answer high-intent questions clearly and comprehensively. This often includes developing FAQ sections, how-to guides, and concise summaries that are easy for search engines and AI to extract.
Schema markup (such as FAQ, HowTo, Article, and Product schemas) is added to your site so search engines can better understand your content and display it as rich results.