GEO Specialists
getting you listed in AI search engines!
GEO, or Generative Engine Optimisation, is the practice of preparing and presenting your content so it can be discovered and cited by AI-powered search experiences, conversational assistants, and generative engines like ChatGPT, Gemini, and Google’s AI Overviews.
While traditional SEO helps you rank in standard search results, GEO ensures your brand stays visible as people turn to AI tools for recommendations, summaries, and answers. Instead of relying only on organic listings, GEO positions your content to be surfaced directly in conversational responses and AI-generated insights.
GEO, or Generative Engine Optimisation, is the practice of preparing and presenting your content so it can be discovered and cited by AI-powered search experiences, conversational assistants, and generative engines like ChatGPT, Gemini, and Google’s AI Overviews.
As search evolves, more people are using AI-powered engines like ChatGPT, Gemini, and Google’s AI Overviews to find information. GEO helps ensure your content is recognised, summarised, and recommended by these tools.
When users interact with conversational assistants or chatbots, they expect clear, authoritative answers. GEO focuses on structuring your content so it can be cited directly in these conversational responses.
Generative engines increasingly reference websites as sources for their outputs. GEO optimises your content to be more likely included and attributed in AI-generated recommendations and summaries.
Our AEO process is designed to make your content the preferred answer across search engines, voice assistants, and AI-powered tools. Here’s how we approach it:
We identify the questions, themes, and topics most relevant to your audience and most likely to surface in AI-generated results.
We review your existing content to find opportunities where it can be improved, expanded, or better structured for generative search engines.
We create and adapt content to be clear, trustworthy, and comprehensive so it’s more likely to be cited and summarised by AI tools.
We add schema markup to help AI engines understand your content’s context, authority, and relevance.